We bring structure to complex CX and CRM initiatives, and put stalled programs back on track.
We bring structure to complex CX and CRM initiatives — and put stalled programs back on track.
A consultancy for CX and CRM programs that need clarity before further investment.
THE PROBLEM
Starting is easy.
Maturing is hard.
Mid-sized organizations decide fast, and that speed is a real strength. The initiative gets funded, built, and rolled out. Later it turns out the desired effect isn't there. That's the plateau. Initiatives that run without moving the numbers. 70% of transformation projects fail. 95% of GenAI pilots produce no P&L impact.
Companies have enough solutions. What they're looking for is orientation.
The plateau has six recurring faces:
■ The CX and CRM infrastructure is in place, and the results still fall short.
■ Systems piled up faster than anyone could connect them.
■ Every transformation round launched, but none of the impact lasted.
■ The team still believes in the work, but has no plan for scaling or improving it.
■ AI pilots ran, and none of them found a place in the system.
■ Nobody owns the priorities, and initiatives compete for the same resources.
Recognizing your situation is the starting point.
That's where deecx begins.
We work across the full spectrum of CX and CRM.
WHAT WE DO
We assess where your CX or CRM program stands and identify what is holding it back. Once the way forward is clear, we develop what is needed and support every step through implementation. The result is measurable progress and the internal capability to sustain and scale it.
Understand the current state, identify gaps, and establish what is holding progress back.
Assessments & Diagnostics
Define the right initiatives, set priorities, and create a realistic roadmap.
Strategy & Prioritization
Design the customer experience, processes, data, systems, and operating model.
Concepts & Architecture
Plan pilots and rollouts, establish governance, and drive adoption organization-wide.
Implementation & Rollout
Measure impact, evaluate performance, and improve what is not delivering.
Measurement & Optimization
Standardize what works, transfer knowledge, and build internal capability.
Scaling & Capability Building
Where we begin depends on what your program has already established and what it needs next.
Each phase has a clear purpose. Readiness establishes the factual baseline. Opportunity identifies what is viable and worth pursuing. Action turns priorities into controlled implementation. Distill determines what worked and converts the results into capability the organization can repeat and scale.
ROAD is our structured path from diagnosis to measurable, repeatable results.
OUR METHOD
ROAD turns complexity into controlled progress.
READINESS
Assess what the organization can carry, and where it stands against the goal.
READINESS
Assess what the organization can carry, and where it stands against the goal.
Identify and prioritize the levers that deliver the most impact under real operating conditions.
OPPORTUNITY
ACTION
OPPORTUNITY
Identify and prioritize the levers that deliver the most impact under real operating conditions.
Turn priorities into coordinated execution, with measurement built in.
DISTILL
Turn proven results into capability your organization keeps and scales.
ACTION
Turn priorities into coordinated execution, with measurement built in.
DISTILL
Turn proven results into capability your organization keeps and scales.
A different operating model for complex CX and CRM work.
WHY DEECX
35 years of practice across sectors and markets.
We establish the real constraint and the organization’s capacity before recommending further investment. No vendor or partner incentive shapes the answer.
Evidence before commitment.
A fully documented methodology brings enterprise-grade rigor, traceability, and consistency to mid-sized organizations - without enterprise overhead.
Tier-1 depth, mid-market scale.
Methods, decision logic, tools, and documentation are transferred so your organization can sustain and scale the work without continued dependence on us.
Capability stays with you.
We work to make ourselves replaceable.
CX and CRM competence belongs in your organization, not at a consultancy.
PROGRAMS LED BY OUR FOUNDERS FOR ORGANIZATIONS INCLUDING
INFINITI · Philips · Microsoft · Fuji Xerox · SanDisk · VOLVO · Pernod Ricard · AIG · SAMSUNG · Hyundai · Veolia · IKEA
SELECTED DEECX CLIENT WORK
The Structured Maturity Assessment is a focused entry point for organizations that know something is not working, but need a reliable basis for the next decision. We developed it to replace assumptions with evidence before further time, budget, or capacity is committed. In two weeks, we assess one selected domain, identify the critical gaps and risks, and define the most relevant next step.
Start with a focused two-week assessment, before the next investment decision.
WHERE TO START
Start with a focused two-week assessment, before the next investment decision.
Fast
start
No prework, no setup. We start on your problem from day one.
Fast start
No prework, no setup. We start on your problem from day one.
Low commitment
One engagement, a defined end. You commit to nothing beyond it.
Fast outcome
Clear findings and a defined next step.
What you receive
✓ Maturity assessment
USD 15,000
✓ Gap analysis: current vs. target
fixed price | 2-week timebox
✓ Risk and opportunity evaluation
✓ Prioritized action areas
What you receive
✓ Maturity assessment
✓ Gap analysis: current vs. target
The Structured Maturity Assessment covers six domains; you pick the one that matters most: CX · CRM · Channel Integration · IMC · Data · AI
✓ Risk and opportunity evaluation
✓ Prioritized action areas
✓ Recommended next step
✓ Recommended next step
✓ 90-minute executive readout
Low commitment
✓ 90-minute executive readout
One engagement, a defined end. You commit to nothing beyond it.
Fast
outcome
Clear findings and a defined next step.
USD 15,000
fixed price | 2-week timebox